Search Engine Optimisation (SEO) is nolonger an option but essential. A majority of visitors to your site will have found their way to your web site through a search engine; if you can’t easily be found on the search engines then you are missing out on all important visitors.
Search Engine Optimisation is when a web site is created or modified so that it can be properly read and indexed by search engines. The aim is to present the search engines with the information they are looking for in such a way that when the search engines index the site they can determine the value of the web site. The more the search engine sees the site as 'important' to the search term the higher the site will be ranked.
Search engine optimisation success is largely dependant upon the keywords required. Some keywords are more highly sort after than others and therefore much harder to rank highly for and then keyword combinations are a good way of achieving rankings. There are many different aspects the search engines take into account when deeming how important the site is including on page optimisation and off page optimisation.
Equine Web Design uses natural Search Engine Optimisation to achieve the best possible rankings for your website on major search engines like Google, MSN and Yahoo.
Equine Web Design will do as much or as little as your web site requires, but remember if your site can’t be found then you are missing out on potential business. If Equine Web Design has designed your website then it will already have the benefit of being designed and structured in a way that the major search engines will find easy to rank. However SEO is an art, and not an easy one, it is also an art that changes continually and your website will need to be tweaked on a regular basis if you wish for it to stay well ranked.
Only intelligent keyword choices, well written source code and relevant content well presented to both web site visitors and search engines as well as a proficient link building strategy will achieve good, long term results.